Custom storefront and product presentation.
CASE STUDY WORDPRESS / ECOMMERCE
DoughVivo Bakes.
A branded online storefront for an artisan sourdough bakery, built around real pickup and ordering constraints.
MY ROLE
Brand experience · WordPress development · Ordering workflows
TECHNOLOGY
WordPress, WooCommerce, PHP, JavaScript, Brevo, Stripe
PROJECT STATUS
Built and tested; ongoing iteration as the bakery evolves.
01 / THE CONTEXT
Behind the build.
The challenge
The business needed an inviting storefront that could also manage limited weekly capacity, pickup windows, and customer notifications.
The approach
I built a responsive WordPress commerce experience with product pages, bread-drop content, online payment, and a practical pickup-oriented checkout flow.
02 / IMPLEMENTATION
What I built.
Online ordering and payment workflows.
Pickup scheduling, order capacity, and cancellation cutoff logic.
Transactional email integration and tested order notifications.
03 / PRODUCT THINKING
Decisions behind the experience.
01
Keep the visual identity expressive without complicating checkout.
02
Make fulfillment constraints part of the ordering experience.
THE OUTCOME
Where it stands.
A cohesive storefront and ordering flow with tested email, pickup, and capacity behavior.