EXPERTISE / 25 YEARS IN WEB
I build, troubleshoot, optimize, and lead the systems behind high-performing digital experiences—from custom WordPress architecture to enterprise-scale delivery.
CORE CAPABILITIES
Custom themes, PHP, JavaScript, reusable components, ACF, WordPress APIs, WooCommerce, and maintainable CMS architecture. From greenfield builds to improving complex existing codebases.
Connecting websites with the tools businesses rely on: third-party APIs, CRM and marketing platforms, payment workflows, and headless or hybrid CMS implementations.
Diagnosing slow pages and difficult production issues across caching layers, Core Web Vitals, CDNs, DNS, SSL, and hosting infrastructure. Performance work grounded in measurable outcomes.
Hands-on investigation of WordPress vulnerabilities, plugin conflicts, access issues, deployment problems, and unexpected behavior in live environments—without losing sight of uptime and customer impact.
Leading development teams and partnering across design, account management, onboarding, and support. Translating requirements into practical technical decisions and guiding work through launch and beyond.
Supporting complex organizations where reliability, performance, security, and stakeholder confidence matter. Comfortable moving between the code, infrastructure, and executive-level technical conversations.
BEYOND THE CODE
I've worked on both sides of the enterprise relationship: solving problems in the platform and helping customers make confident decisions about it. My background in technical account management and customer success connects engineering decisions to adoption, reliability, and long-term value.
Technical guidance, platform optimization, escalation management, and strategic relationships with enterprise stakeholders.
Onboarding, adoption, renewals, retention, and identifying expansion opportunities through customer outcomes.
Architecture discussions, technical roadmaps, risk assessment, and translating complex tradeoffs into practical recommendations.
Connecting engineering, product, support, and customer teams to resolve issues and keep delivery moving.
ENTERPRISE IMPACT
Portfolio figures reflect my customer success work and influenced outcomes; they are not website development revenue.
HOW I WORK
I start by understanding the system, the people using it, and the outcome that matters. Then I get specific: trace the issue, test assumptions, weigh tradeoffs, and ship something that can be maintained long after launch.
I'm equally comfortable debugging a PHP integration, untangling a hosting problem, or helping a team align around a technical plan.
Explore my work