A WordPress connector for managed-site communication and site-level operations.
CASE STUDY SAAS / PRODUCT ENGINEERING
SiteSwoop.
Designing and building a white-label WordPress maintenance platform for agencies managing multiple client sites.
MY ROLE
Founder · Product strategy · UX/UI · Full-stack development
TECHNOLOGY
WordPress, PHP, REST APIs, JavaScript, Stripe, SaaS architecture
PROJECT STATUS
In active development. Some update-exclusion enforcement, onboarding automation, and mobile refinements remain on the roadmap.
01 / THE CONTEXT
Behind the build.
The challenge
Agencies need a reliable way to oversee many WordPress sites without jumping between dashboards, backup systems, and client communication tools.
The approach
I designed SiteSwoop around an agency-first workflow: a centralized website list, onboarding states, updates, backups, reports, settings, and a connector that communicates with individual WordPress installations.
02 / IMPLEMENTATION
What I built.
Website overview, updates, backups, reports, and settings interfaces.
Agency onboarding, approval, and active/inactive site states.
Stripe checkout and customer portal integration with per-site and bundle pricing.
A responsive, installable web-app experience.
03 / PRODUCT THINKING
Decisions behind the experience.
01
Make multi-site status visible before requiring users to drill into a site.
02
Keep billing and site management in one coherent agency workflow.
03
Design for a white-label experience rather than a single-agency tool.
THE OUTCOME
Where it stands.
An integrated working product foundation spanning the WordPress connector, agency dashboard, maintenance workflows, and billing. No public adoption or revenue metrics are claimed.